Color My Outdoors celebrates first-of-its-kind directory with launch party at Patagonia Beltline
ATLANTA, GEORGIA – Color My Outdoors is a week away from making history with the launch of the first-ever directory of outdoor organizations in the South led by People of Color. This innovative online platform will help identify and spotlight organizations and individuals uplifting the work of People of Color in outdoor recreation, conservation, and environmental advocacy. To mark this milestone and introduce Hotlanta to its pioneering nature work in the South, the nonprofit organization will host its launch party at Patagonia Beltline in Atlanta, Georgia. The celebratory doors open April 3 at 6:30 p.m. — an event designed to connect and inspire the colorful voices shaping the region’s outdoor industry.
“The Color My Outdoors directory isn’t just a list,” said Founding Executive Director Simone Adams, “It’s a movement. For too long, outdoor organizations led by People of Color have lacked representation and recognition. This directory is a powerful tool to change that narrative, creating pathways for connection, funding, and engagement in the outdoor space.” This groundbreaking directory – powered by a grant from the Cisco Foundation – is a first-of-its-kind resource built to amplify Black and Brown voices and organizations leading the way in outdoor education, adventure, sustainability, and advocacy. By bridging the gap between communities and the outdoor industry, the directory ensures greater visibility, collaboration, and access to nature for all in the Southeastern United States.
“We believe that the outdoors belong to everyone and acknowledge it may not always feel that way due to barriers of access,” said Patagonia Beltline’s Activism Lead Veronica Klucik. “The work Color My Outdoors does to reduce these barriers of access is inspiring and necessary in achieving a regenerative future that uplifts our communities and our planet. It is an honor to collaborate with them and to be a part of the launch of this pivotal directory launch.” The launch party will: introduce Color My Outdoors’ team and board officially to the Atlanta community; reveal this first-ever online directory for the South; and celebrate with supporters, partners, media, and the broader outdoor industry. Color My Outdoors invites outdoor enthusiasts, media, brands, and community members to attend this historic moment in outdoor advancements and representation. Please contact Director of Creative Strategy Candace Morrow at marcomm@colormyoutdoors.org for media inquiries or interviews.
Event Details:
📅 Date: Thursday, April 3
📍 Location: Patagonia Beltline, Atlanta, Georgia
⏰ Time: 6:30 p.m. EST
About Color My Outdoors
Color My Outdoors is a grassroots 501(c)(3) organization that is rewriting the nature narrative of People of Color in the South. Through storytelling, resources, and advocacy, the nonprofit works to ensure that these communities feel seen, supported, and empowered in nature by centering their experiences and legacies in outdoor spaces. Focused in the Southeastern United States – where these voices are most prominent yet least visible – Color My Outdoors transforms the industry by helping People of Color re-establish their connection with nature and the earth while contributing to the health of the planet.
Join the conversation: colormyoutdoors.org | @colormyoutdoors
How very exciting to see this initiative, beloved Simone and Color My Outdoors. Yes the outdoors belong to all of us and now more than ever both sides need each other. We’re so elated and looking forward to the launch!